Фотолобаратория RAY’S WAY
ССЫЛКА НА ОРИГИНАЛЬНЫЙ ПРОЕКТ: | https://portfolio.hse.ru/Project/184754
ОПИСАНИЕ ПРОЕКТА
За основу проекта ребрендинга взят фирменный стиль, сделанный мной для продвижения арт событий, связанных с именем Ман Рэя.
Главными целями в создании фотолаборатории имени Ман Рэя является не только сохранение арт наследия одного из самых влиятельных фотографов XX века, но и создание уникальной платформы для воплощения творческих идей и внедрения инновационных технологий в области фотографии.
В рамках проекта планируется:
1. Разработка нового фирменного стиля 2. Обновление интерьера фотолаборатории 3. Пересмотр продаваемых продуктов с последующим ребрендингом их упаковки в соответствии с новой айдентикой 4. Создание рекламных постеров и афиши
НЕЙРОСЕТЬ
Промты сгенерированы в чате GPT по запросам и описанию необходимого изображения и деталей на нем: что будет на изображении, в каком стиле, палитре, ракурсе, освещении. Иллюстрации сгенерированы в нейросетях Leonardo Diffusion XL, Ideogram и Recraft.
Интерьер фотолаборатории
Промт: Create an interior design for a Red Room dedicated to photo development. The room should be enveloped in rich red tones, promoting a creative and immersive atmosphere. Include various photography equipment throughout the space, such as enlargers, developing tanks, and workstations. Incorporate lines or strings hanging across the room with drying photographs, showcasing the results of the development process. Ensure the layout facilitates an efficient workflow while maintaining an artistic and inspiring environment for photographers. Для создания изображения использовался Recraft.
Промт: Create a minimalist interior design for a Man Ray Photo Lab with a color palette of black, white, and gray, accented by red. The space should include a table for developing photographs, a cozy area to relax and enjoy coffee, and walls adorned with black-and-white framed photographs. The floor should feature a striking red carpet. Design an interactive reception area where visitors can switch between different photographs, enhancing the artistic atmosphere of the lab. Для создания изображений использовался Recraft.
Промт: Create a minimalist interior design for a Man Ray Photo Lab with a color palette of black, white, and gray, accented by red. The space should include a table for developing photographs, a cozy area to relax and enjoy coffee, and walls adorned with black-and-white framed photographs. The floor should feature a striking red carpet. Design an interactive reception area where visitors can switch between different photographs, enhancing the artistic atmosphere of the lab. Для создания изображений использовался Leonardo.
Промт: Create a brand style for the Man Ray Photo Lab that includes a logo and a handwritten, shaky font that looks like it was written with a quill, complete with ink blots. The color palette should consist of black, white, and red. The overall style should evoke a sepia tone, reflecting the artistic heritage of Man Ray while appealing to a modern audience. Logo is vector. Для создания изображения использовалась фотография Ман Рэя «Кики де Монпарнас"с низким уровнем влияния (20-30) и настройка стиля (сепия) в Leonardo Diffusion XL.
ЛОГОТИП
Промт: Create a sleek vector logo featuring a stylized ray, typically depicted as a shaft of light, originating from a single point, rendered in bold black lines on a crisp white background, accompanied by the bold, sans-serif font text «ray» in black, positioned alongside or integrated with the ray element, and incorporating a stylized eye, possibly with an iris and pupil, gaze directed towards the ray, all elements harmoniously balanced to convey a sense of precision and modernity, with clean lines, geometric shapes, and a minimalist aesthetic, perfect for versatility across various mediums. Для создания изображения использовался Leonardo.
Фирменные цвета
Фирменная продукция
Промт: Design a Gift Packaging concept for a photolab. The packaging should be visually appealing and reflect the artistry of photography. Use vibrant colors and incorporate photographic elements like film rolls, cameras, and snapshots in the design. The box should have a sturdy yet elegant construction, suitable for holding photography-related items, such as prints, tools, or gift vouchers for services. Include a touching tagline or message that celebrates the joy of capturing memories, aiming to excite photography enthusiasts and professionals alike. Изображение создано с помощью Recraft. Логотип наложен на изображение в Ideogram.
Промт: Create a design concept for keychains shaped like iconic cameras, inspired by the style of Man Ray. Each keychain should capture the essence of vintage photographic equipment, featuring intricate details and a sleek finish. Incorporate the text «Man Ray» in a stylish font, making it a prominent part of the design. The keychains should be made from durable materials, perfect for everyday use while celebrating the unique blend of art and photography that Man Ray epitomized. Consider adding a small charm or feature that pays homage to his surrealistic approach. Для создания изображений использовался Recraft. Логотип наложен на изображение в Ideogram.
Промт: Design an illustration for a collection of badges representing the Man Ray Photo Lab. The image should depict a box filled with various unique badges, each inspired by the aesthetic of Man Ray. Include elements that reflect photography, art, and the surrealistic style he is known for. Each badge should have distinct designs, featuring symbols like cameras, developing equipment, or abstract shapes, paired with playful typography that includes «Man Ray.» Ensure the box is visually appealing, showcasing a diverse range of colors and styles that celebrate the creative spirit of photography. Для генерации изображений использовался Recraft. Логотип наложен на изображение в Ideogram.
Постеры, плакаты, баннеры и афиша
Промт: Create a sleek, vector logo featuring a stylized ray of light, curved in a smooth, flowing motion, emanating from a precise, symmetrical eye with a sharp, black pupil, surrounded by a thin, white iris, set against a crisp, white background, with the bold, modern, sans-serif typography of the word «ray» positioned beside the eye, in stark, solid black, ensuring a striking contrast with the surrounding white, resulting in a clean, futuristic, and highly legible design. Для генерации изображений использовался Leonardo. Логотип наложен на изображение в Ideogram.
Промт: generate a series of posters for a master class in the photo laboratory named after Man Ray in the style of his photographs. Use an overlay of black and white torn photographs and blots Для генерации использовался Recraft и стиль Engraving.
Промт: Create a striking promotional banner for the Man Ray Photo Lab using a color palette of red, white, and black. The design should emphasize the laboratory’s innovative approach to photography and its artistic heritage. Incorporate the lab’s name prominently in bold typography, using white against a red or black background for maximum impact. Add visual elements such as camera icons, film reels, or photographic imagery that resonate with the themes of creativity and development. Ensure that the overall composition is eye-catching and modern while maintaining a cohesive flow of colors. Include a tagline such as «Discover the Art of Photography» in a smaller font to draw attention and invite viewers to explore the lab’s offerings. Place a banner in an urban environment. Для генерации изображений использовался Leonardo
Промт: Design a captivating event poster for the Man Ray Photo Lab featuring a red darkroom as the background. The atmosphere should evoke the essence of classic photography development while highlighting the transformative art of photo processing. The design should incorporate elements that reflect the lab’s creative spirit, such as photographic prints or tools related to the darkroom process. Include the following text: «Man Ray Photo Lab Events» in a prominent position, along with placeholders for event details like date, time, and location. Use contrasting typography that complements the red background while ensuring readability. Aim for a harmonious blend of color and imagery that captures the essence of photography and invites viewer interest. Для генерации изображений использовался Recraft и стиль MotionBlur.
1. Leonardo Ai (https://leonardo.ai/) 2. Ideogram (https://ideogram.ai/t/explore) 3. Recraft (https://www.recraft.ai/projects) 4. Chat GPT (@chatsgpts_bot)
