Ребрендинг CHABBL глазами AI
Оригинальный проект
CHABBL — это DIY набор для самостоятельного приготовления бабл-ти в домашних условиях. Проект решает проблему доступности популярного азиатского напитка: поклонникам бабл-ти больше не нужно тратить время на поиск ближайшего кафе или разбираться в многочисленных рецептах из интернета. В наборе собраны все необходимые ингредиенты премиального качества: специально подобранные сорта чая, натуральные топпинги, сиропы и тапиоковые шарики. Каждый компонент расфасован в точных пропорциях и сопровождается понятной инструкцией по приготовлению. Набор позволяет не только приготовить классический бабл-ти, но и экспериментировать с различными вкусовыми сочетаниями. CHABBL делает культуру азиатских чайных напитков более доступной, превращая процесс приготовления в простой и увлекательный домашний ритуал.
В основе визуальной концепции CHABBL лежит символика китайского зодиака — 12 животных, каждое из которых олицетворяет определенный вкусовой профиль бабл-ти. Этот выбор не случаен: родина напитка — Азия, где животные восточного гороскопа имеют глубокое культурное значение. Каждое животное соответствует уникальной вкусовой комбинации, которая отражает характер своего символа.
Например, энергичный Тигр представлен яркими цитрусовыми нотами, спокойная Змея — утонченным жасминовым чаем, а дружелюбная Собака — теплыми карамельными оттенками. При этом базовые рецептуры можно настраивать под индивидуальные предпочтения, регулируя интенсивность вкуса и пропорции ингредиентов.
Обновленная айдентика
Design a minimalistic, abstract logo for the bubble tea brand ’Chabbl.’ The logo should be modern, featuring clean lines and bold typography. Incorporate elements that represent bubble tea, such as a tapioca pearl, a bubble tea cup, or a straw, but keep them abstract or stylized. Use a vibrant, bold color palette with orange, black, and one accent color like pink or blue. The overall design should be approachable and energetic. On white backrgound.
Упаковка
Create a series of 12 mascot illustrations for a DIY bubble tea brand featuring Chinese zodiac animals (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig). Each animal is rendered in a geometric and modern art style, with vibrant contrast colors like orange, blue, yellow, and pink. Inside each animal’s design is a central circular shape that contains a detailed illustration of a tapioca pearl with a specific bubble tea flavor (e.g., matcha, taro, mango, strawberry). The layout is symmetrical, combining playful and elegant expressions for customer appeal. Incorporate bubble tea motifs subtly but cohesively throughout the design for a bold, eye-catching, and harmonious aesthetic.
Design packaging for the DIY bubble tea brand ’Chabbl’ featuring several separate boxes. The main box should hold a bubble tea cup, while the other boxes contain ingredients like tapioca pearls, flavored powders, and straws. The boxes should be sturdy and easy to open. Use the brand’s colors—orange, blue, yellow, and pink—and incorporate fun, geometric patterns and bubble tea motifs like tapioca pearls or cups. Include a ribbon that wraps around the boxes for a secure and easy-to-carry design. The overall look should be playful, vibrant, and eye-catching. On white background.
Пространство
Design a playful and immersive retail space for the DIY bubble tea brand ’Chabbl.’ The venue features vibrant signage and a geometric, modern aesthetic with the brand’s colors: orange, blue, yellow, and pink. The layout includes an interactive DIY bubble tea station, a cozy seating area, and a display for pre-packaged kits. The space incorporates the Chinese zodiac theme with wall art or sculptures of each animal, paired with their bubble tea stories. Bubble tea motifs like tapioca pearls and swirling tea patterns appear subtly in decor. Warm, dynamic lighting highlights key zones, creating an inviting and Instagram-worthy atmosphere. Digital screens showcase the zodiac posters, adding storytelling elements. The design encourages exploration and creativity, making ’Chabbl’ a fun destination for bubble tea enthusiasts to mix flavors and share their experiences.
Design a cozy yet playful seating area for the ’Chabbl’ store, with a mix of modern and whimsical elements. Include comfortable seating like colorful booths, benches, and chairs, all in bright tones of orange, blue, and pink. The tables should have geometric patterns inspired by the brand’s design language, and there could be small bubble tea-related decorations like mini cups or tapioca pearl-shaped cushions. The walls should feature vibrant, geometric murals of the Chinese zodiac animals, each telling a story about bubble tea. The overall vibe should be warm, welcoming, and visually stimulating, encouraging customers to relax and enjoy their creations.
Design an interactive bubble tea tasting area within the ’Chabbl’ store where customers can sample different flavors. Include sleek counters with color-coded bubble tea samples, each associated with a zodiac animal or flavor profile. The display should have glass jars of tapioca pearls, flavored powders, and other ingredients, with accompanying tasting cups. Create a playful and engaging setup, with small signs detailing the flavors’ connections to the zodiac and fun facts about each ingredient. The area should be inviting and encourage customers to try new combinations and flavors, making it an educational and fun experience.
Design product display shelves for the ’Chabbl’ store to showcase bubble tea kits, accessories, and merchandise. The shelves should be sleek and modern, with clean lines and vibrant accent colors that complement the brand’s aesthetic. Use clear acrylic or glass shelving for a minimalist look, allowing the colorful kits and plush toys to be the focal point. Include fun signage or digital screens on the shelves showcasing the different zodiac-themed bubble tea kits and accessories. Arrange the displays to encourage browsing and discovery, with each product positioned to stand out against the colorful backdrop.
Design a modern counter area for the ’Chabbl’ store that blends functionality with brand aesthetics. The counter should be sleek and minimalist with a bright, geometric design featuring the brand’s signature colors. Add a large, eye-catching ’Chabbl’ logo behind the counter, possibly with a subtle light-up effect. Include a point-of-sale area with a modern cash register and a bubble tea menu board overhead that rotates through fun facts about the Chinese zodiac and DIY bubble tea. The counter area should be welcoming and encourage quick, easy purchases while maintaining the playful, energetic vibe of the store.
Промо-материалы
1. Capture the bucket hat on a vibrant orange or pastel blue background. Use even, diffused lighting to emphasize the texture of the hat. The background can have soft, abstract shapes or subtle gradients to complement the playful, youthful vibe.
2. Capture the tote bag laid flat on an empty even bright blue background. Use soft lighting to emphasize the bag’s texture and simple design.
Design a cute and playful plush toy for the DIY bubble tea brand ’Chabbl, ’ inspired by the Tiger from the Chinese zodiac. The Tiger should be designed with bold, energetic features, reflecting its adventurous personality. The plush toy should hold a mini bubble tea cup with a mango-flavored tapioca pearl inside. The design should incorporate vibrant colors, such as orange and yellow, to align with the brand’s color palette. The Tiger’s expression should be fierce yet friendly, appealing to both children and adults. Add a small ’Chabbl’ logo tag on the Tiger’s side for brand consistency. The overall aesthetic should be soft, cuddly, and collectible, perfect for bubble tea enthusiasts and zodiac lovers. On white background.
1. Position a white hoodie against a bold bright blue background to create a fresh, modern contrast. The hoodie should have relaxed, slightly crumpled folds to emphasize comfort and casual style. Use soft, diffused lighting to highlight the smooth fabric texture, ensuring the logo or graphic stands out subtly but clearly. The background should remain bright and uniform, with no distractions, allowing the hoodie’s clean lines and color to pop in the shot.
2. Photograph the reusable bubble tea cup at an interesting angle, slightly tilted or standing diagonally, to create a dynamic composition. Use bright orange for the background to emphasize the cup’s playful vibe. The cup itself should be pastel blue, creating a bold contrast with the background. The tapioca pearls inside the cup can subtly pop in black or dark brown against the lighter-colored liquid. Use soft, diffused side lighting to highlight the cup’s design and smooth surface, ensuring that the colors stand out vibrantly against the background.
Design a soft and charming plush toy for the DIY bubble tea brand ’Chabbl, ’ inspired by the Rabbit from the Chinese zodiac. The Rabbit should be depicted with large, friendly ears and a gentle expression, holding a small tapioca pearl accessory. The toy should incorporate pastel colors like soft pink and white, with subtle details like a tiny bubble tea cup tucked in its paws. The Rabbit’s design should evoke warmth and playfulness, reflecting its gentle, curious nature. A small ’Chabbl’ logo tag should be attached to the plush for brand recognition. The overall look should be cuddly, cute, and collectible, appealing to both children and bubble tea lovers. On white background.
1. Photograph a plain white T-shirt with the logo subtly placed on the chest against a bright orange or soft pink background. Use soft lighting to focus on the fabric’s texture. Keep the background clean with minimal geometric shapes or soft shadows for a modern, clean look.
2. Photograph the phone case on a simple, neutral surface in black, with a bright blue or pink background. Focus on the sleek, clean lines of the case with soft lighting to bring out the details. Keep the background minimal with a solid color or light geometric design for a modern and bold look.
Design a cute and playful plush toy for the DIY bubble tea brand ’Chabbl, ’ inspired by the Monkey from the Chinese zodiac. The Monkey should have a mischievous, friendly expression and be designed with soft, warm colors like light brown and yellow. The plush can hold a small bubble tea cup with a straw or have a tapioca pearl accessory hanging from its tail. The design should be simple, cuddly, and charming, with a small ’Chabbl’ logo tag attached. The overall look should appeal to bubble tea fans and collectors, offering a fun, lighthearted vibe. On white background.
Фотосессия
Capture a night-time shot of a model casually leaning against a street food cart, holding a bubble tea cup. The background is a busy night market with glowing string lights and stalls featuring orange and pastel pink hues. Focus on the playful expression of the model and the dynamic colors of the scene, using soft flash to highlight the drink and subtle reflections on the metallic surfaces around.
Capture a street photography scene featuring a Chinese woman wearing a white T-shirt with a minimal and modern design. The photo should have a bold, contemporary feel, using flash to create high-contrast lighting and interesting shadows. The angle should be dynamic, slightly tilted or from below, adding energy to the composition. The background is a vibrant urban environment, with neon signs and reflective wet pavement that evoke a bustling city at night. The T-shirt design should be clearly visible but not overly detailed, keeping the focus on the clean look of the outfit and the overall street style aesthetic.
Capture a night-time street photo featuring a model in a white hoodie, illuminated by vibrant neon signage in shades of orange, pink, and blue. The model stands near a modern bubble tea shop, holding a bright orange cup with a straw. Use a slight flash to emphasize the hoodie’s clean white texture and reflect the neon lights on the fabric. The background includes blurry city lights and glowing storefronts for an energetic and playful atmosphere.
Capture a model mid-motion on a rooftop at night, as if caught in a carefree dance. One arm is outstretched, holding an orange bubble tea cup, while the other hand reaches toward the city skyline glowing with blue, orange and pink neon lights. The model’s playful pose contrasts with the calm city backdrop. Use side lighting and a slight flash to highlight the model’s movement, while the city lights create a colorful, bokeh-filled atmosphere. Close-up.
Ссылки на ресурсы
1. ChatGPT 2. Midjourney 3. Adobe Color 4. Microsoft Bing 5. My Fonts 6. Recraft
