Основой послужил один из моих проектов: https://portfolio.hse.ru/Project/144779
Проект посвящён созданию визуальной идентичности для техно-фестиваля «DON’t SLEEP», который пройдёт 22 мая на территории заброшенного индустриального завода. Основная цель — передать атмосферу ночного рейва, погружающего гостей в мир динамики, напряжения и энергии, с отсылками к индустриальному урбанизму и футуристическим технологиям.
Для разработки айдентики я использовала инструменты искусственного интеллекта, которые помогли реализовать весь спектр визуальных решений.
Логотип и типографика: Создан лаконичный логотип в стиле glitch с акцентом на контрасте чёрного и неонового зелёного цветов. Продуктовый дизайн: Спроектированы наклейки, мерч (худи, футболки, брелоки) и упаковка для фирменного пива, отражающие ключевые элементы фестиваля. Пространство: Визуализированы места проведения фестиваля, включая индустриальные помещения с неоновыми акцентами, зоны для продажи мерча и отдыха гостей. Промо-материалы: Разработаны постеры, баннеры и анимации для продвижения события в социальных сетях. Они используют выразительную типографику, абстрактные формы и динамичные хромо-неоновые композиции.
Пространство
Как выглядит фестиваль снаружи Промпт: A futuristic indoor venue designed for the «DON’T SLEEP» techno festival. The space is dimly lit with neon green light beams cutting through the darkness, chrome 3D geometric sculptures hanging from the ceiling, and metallic walls reflecting the vibrant lights. The stage features a massive LED screen displaying abstract visuals, surrounded by sleek black and chrome accents. A pulsating crowd on the dance floor, with laser projections creating dynamic patterns on walls and ceilings. The atmosphere is immersive, edgy, and high-tech, with minimalistic yet bold design elements emphasizing a cutting-edge techno aesthetic.
Сцены фестиваля. Результат от Bing и Recraft
Промпт: A futuristic indoor venue with a huge amount of people inside, designed for the «DON’T SLEEP» techno festival. The space is dimly lit with neon green light beams cutting through the darkness, chrome 3D geometric sculptures hanging from the ceiling, and metallic walls reflecting the vibrant lights. The stage features a massive LED screen displaying abstract visuals, surrounded by sleek black and chrome accents. A huge number of people on the dance floor, with laser projections creating dynamic patterns on walls and ceilings. The atmosphere is immersive, edgy, and high-tech, with minimalistic yet bold design elements emphasizing a cutting-edge techno aesthetic.
Мерч шоп Промпт: A futuristic advertising poster for a techno festival called «DON’T SLEEP.» The design uses a black background with neon green typography and chrome 3D shapes that appear to burst forward. Details like the date, location, and lineup are presented in a sleek, minimalistic style. Laser-like green lines streak across the poster.
Промо-материалы
Постеры 1-й вариант Промпт: A futuristic poster for «DON’T SLEEP,» featuring abstract chrome 3D shapes floating in the foreground, with neon green laser beams cutting through the design. The name «DON’T SLEEP» is centered in bold, glitch-style typography, glowing brightly. Below it, the details «22.05, ” „Abandoned Industrial Plant, ” and the headliners—FAIGGGH, ZESTANO, and YCAR RYBALKA—are arranged in a clean, minimalistic layout. The background subtly hints at industrial textures like steel beams and rust, illuminated by green light streaks.
Постеры 2-й вариант Промпт: A gritty poster for «DON’T SLEEP,» blending industrial and futuristic aesthetics. The name «DON’T SLEEP» is prominently displayed in neon green glitch font across the top, with chrome 3D accents resembling broken metal beams or pipes. The backdrop is a dark, high-contrast image of an abandoned industrial plant, with faint green lights illuminating machinery and rusted structures. The date «22.05» is bold and centered, and the headliners—FAIGGGH, ZESTANO, and YCAR RYBALKA—are written in a sleek, clean font below.
Постеры в окружении Промпт: An urban, industrial environment showcasing the «DON’T SLEEP» techno festival poster. The poster is mounted on a rugged concrete wall in a dimly lit alley, surrounded by subtle graffiti and metallic textures. Neon green lights glow faintly from nearby fixtures, casting reflections on wet pavement. Chrome 3D elements from the poster seem to complement the urban aesthetic. The setting exudes a raw, edgy vibe, creating a perfect backdrop for the bold and futuristic design of the poster.
Айдентика
Логотип и варианты Промпт: A sleek, futuristic vector logo for «DON’T SLEEP» techno festival. The text is in bold, sharp-edged font with neon green as the primary color.
Карта фестиваля и браслет Промпт для карты: A detailed festival map for «DON’T SLEEP,» set in an abandoned industrial plant. The map features a dark, textured black background to reflect the raw industrial aesthetic, with neon green outlines marking pathways, stages, and key areas. Chrome 3D icons are used to represent important locations like the main stage, merchandise shop, food zones, restrooms, and photo booths. The industrial plant’s structure is illustrated with rough, metallic details, including old factory pipes, rusted walls, and concrete floors, adding authenticity. A glowing neon green grid overlays the design for a futuristic touch, with arrows and labels in bold, glitch-style fonts. The map combines raw industrial vibes with high-tech energy, guiding attendees effortlessly through the festival grounds. Промпт для браслета: A sleek festival entry wristband. The band is black with neon green accents and features the logo in a bold, futuristic font. Chrome 3D elements appear as subtle patterns on the band, giving it a metallic and high-tech vibe.
Бейджики Промпт: A modern lanyard and badge set for «DON’T SLEEP» staff and VIP attendees. The lanyard is black with neon green typography and chrome patterns, while the badge has a sleek metallic finish with vibrant green details, the festival logo, and glitch-inspired graphics.
Варианты брендового пива Промпт: A sleek, futuristic beer can designed for the «DON’T SLEEP» techno festival. The can features a matte black base with vibrant neon green typography and chrome 3D accents wrapping around the design. The festival logo is prominently displayed in bold, glitch-inspired font, with abstract geometric patterns in chrome forming a circular motif near the top. The tagline «FUEL THE BEAT» is printed vertically along the side in neon green. Subtle reflective elements catch the light, giving the can a high-tech, edgy appearance. The overall design is modern, sharp, and perfectly aligned with the festival’s aesthetic.
Диджейская стойка Промпт: A futuristic DJ booth for the «DON’T SLEEP» festival. The booth is black with glowing neon green LED strips along its edges, featuring chrome 3D elements and abstract techno-style patterns. The festival logo is displayed prominently on the front.
Билеты на фестиваль Промпт: Digital and printed tickets for «DON’T SLEEP» festival with a black base, neon green highlights, and chrome 3D elements forming abstract techno patterns. The text is bold and futuristic, with a QR code integrated seamlessly into the design.
Брелоки Промпт для первого: A compact, circular chrome key ring with the «DON’T SLEEP» logo engraved in neon green glitch-style font at the center. The outer edge features a sleek, industrial texture resembling rivets, with faint neon green highlights glowing along the perimeter. Промпт для второго: A teardrop-shaped key ring in brushed chrome, with the «DON’T SLEEP» logo engraved in glitch-style neon green font. A subtle 3D holographic effect shifts the colors slightly when tilted.
Мерч Промпт для футболки: A high-quality unisex black T-shirt with a bold, neon green festival logo for «DON’T SLEEP» in sharp modern typography. Chrome 3D accents form circular patterns across the chest and back, resembling a metallic vortex or sound waves. Minimalistic yet impactful, with clean designs incorporating abstract patterns. Промпт для худи: A black hoodie inspired by industrial aesthetics for «DON’T SLEEP.» The chest displays a neon green minimalist outline of an industrial plant with chrome accents, with the festival name above it in a clean, futuristic font. The sleeves feature small chrome 3D geometric shapes at the cuffs. The back is dominated by glitch-style text reading «22.05» and «ABANDONED INDUSTRIAL PLANT» surrounded by glowing green patterns resembling blueprints.
Шопперы Промпт: A black canvas tote bag with a bold neon green logo of «DON’T SLEEP.» Chrome 3D patterns extend along the edges, blending into abstract techno-style lines. The slogan in glitch typography printed
Стикеры Промпт: A collection of futuristic, edgy stickers designed for a techno festival called «DON’T SLEEP.» Black and neon green as the primary colors, featuring chrome 3D geometric patterns, bold typography with sharp angles, and glitch-style effects. Stickers include abstract techno shapes, the festival logo, and short phrases like «NO REST,» «BEAT DROP,» or «AWAKE.» Sleek, minimal yet vibrant designs.
В своей работе я преимущественно использовала сервис Recraft, так как там так же возможно создавать мокапы, и немного корректировать типографику, без надобности переходить в другие приложения, такие как Photoshop или Illustrator. Почти все промпты были написаны с помощью Chat GPT.
Использованные нейросети: Recraft — https://www.recraft.ai/ Microsoft Bing — https://www.bing.com/images/create?FORM=GENILP Runway — https://runwayml.com/ Chat GPT — https://chatgpt.com/




