«BERG» is a mineral water with the character of the Russian North. Its image fuses the purity of cold water, the monolithic quality of northern stone, and the vastness of the natural landscape. The brand reinterprets the familiar product image through the aesthetics of the North.
Brand Mission
To convey the primordial, untouched power and grandeur of the Russian North through a pure visual and tactile experience, bringing people back to the origins of naturalness and silence.
Values
Restraint (a rejection of excessive decorative noise), naturalness, and the strength of the territory (the product derives its character from the Russian North’s nature—harsh, monumental, honest, and majestic).
Brand Archetype
Sage / Seeker (purity of knowledge, exploration of pristine territories, the search for the essence of things).
The brand name refers to a cape on Oktyabrskaya Revolyutsia Island in the Severnaya Zemlya archipelago (Russia). The cape is named after the distinguished Soviet geographer and biologist Lev Berg (1876–1950)—an explorer and academic whose work focused on the country’s nature, relief, and water systems.
The logo is built on the metaphor of tectonic shift, the dynamics of northern glaciers, and the formation of toros. The matte coating on the glass surface mimics the texture of frost and frozen rime, and the tactile effect enhances the physical sensation of cold.