About the Studio
Studio Profile
Dedicated exclusively to food, beverage, and hospitality spaces. We translate each venue’s concept into a disciplined visual infrastructure, turning graphic design from abstract decor into a measurable business asset that anchors the concept and filters for the right audience.
Built for Daily Service
We design for active service floors. From margin-focused menu architecture and durable covers to fast-assembly takeaway packaging, our systems eliminate service friction, withstand continuous wear, and scale without operational breakdowns.
Making Aesthetics Work for Economics
Without an Design architecture
Unfocused visuals attract mismatching foot traffic, diluting the concept. Cluttered menus confuse guests, slow down table turnover, and erode average checks. Meanwhile, weekly seasonal menu changes trigger constant print runs, turning branding into an endless expense.
With our Engineered System
Visual cues filter for the target audience and can justify premium price points. Typographic hierarchy guides guest attention straight to high-margin dishes, while modular layouts allow staff to update daily prices on-site with zero reprint costs.
Selected Works
The Riviera Heritage
Created for a dining venue in Moscow, the concept was designed as a sensory refuge from the relentless pace of the city. We looked to Liguria one of Italy’s greenest, most scenic coastal regions drawing on the visual warmth of its beach clubs, cliffside lemon groves, and relaxed Mediterranean lifestyle to build an oasis for slow dining.
The Parasol as a Graphic System
To bring that sense of rest into a Moscow dining room, we reinterpreted the iconic striped beach umbrellas from an aerial perspective. This top-down radial rhythm became the core of the graphic system informing menu formats, debossed coasters, and spatial details that instantly evoke the shade, ease, and escapism of the coast.From Coastal Canopy to Service Artifacts
A curated selection of touchpoints from the identity system. As part of the project scope, we developed a wide range of physical and digital collateral from entrance signage and lounge seating to tableware, packaging,
and an extensive brand book for effortless in-house implementation.
Logo variable scenarios
Working time
Menu
Chairs for chilling
Translating slow dining rituals into street-level packaging and daily digital media.
Delicious pizza
The Merchant Heritage
Created for a Russian tea room in the historic quarter of Rostov the Great, the concept was designed as a gathering space centered on warmth
and generous hospitality. We drew on the heritage of 19th-century
merchant estates their domestic coziness, tea rituals, and everyday
details of prosperity to shape an authentic setting for unhurried meetings.
Pestryad as a Graphic System
To ground historic merchant warmth in a functional visual language, the identity draws inspiration from pestryad — a traditional hand-woven textile with a rhythmic structure, historically laid across tea tables. The intersection of warp and weft threads forms a repeating modular grid that became the core of the graphic system, tea packaging layouts, menu cards, and branded touchpoints across the space.From Woven Grid to Service Artifacts
A curated selection of touchpoints from the identity system. As part of the project scope, we developed a comprehensive suite of physical and retail collateral from estate tea packaging and embossed ceramic tableware to printed tea cards, exterior signage, and brand guidelines for effortless
in-house implementation.
Logotype
Bag
Entrance
Pins for tourists
Takeaway package
An Expanding Archive
Our studio portfolio is continuously evolving. The case studies presented here reflect a curated selection of our practice, with several hospitality environments, identity systems, and spatial concepts currently in active production.
Studio Scope & Practice
Multidisciplinary Craft
Beyond adaptable identity systems and comprehensive brand guidelines, studio practice operates across spatial and kinetic dimensions. We integrate 3D visualization, creation of display typefaces, laying a book, motion design, bespoke art objects directly into physical environments, ensuring every concept functions seamlessly across digital screens, material textures,
and architectural spaces.
HoReCa Focus & Selective Commissions
Hospitality is our primary domain and core specialization. As a deliberate exception, we occasionally take on commissions in adjacent commercial
and cultural fields. These selective engagements depend on current studio bandwidth and the conceptual scope of the brief, ensuring every partner receives uncompromising focus and precision.
