Оригинальный проект
Цинь — бренд лапши быстрого приготовления премиум сегмента, предлагающая потребителю сырье высшего качества. Бренд ориентируется на аудиторию, которой необходимо разнообразие вкусов и уровней остроты, сочетающееся со здоровым составом и своей «историей».
Проект на старом портфолио: https://portfolio.hse.ru/Project/267094#267094_6846669
Ребрендинг с помощью Ai
Логотип
Design a premium logo for a Chinese instant noodle brand named Qin. The logo should include both a symbol and the brand name. Style: elegant, minimalist, and inspired by traditional Chinese porcelain art — refined, pure, and timeless. Color palette: only blue and white, echoing the tones of classic Chinese porcelain (deep cobalt blue on a white base). The symbol may incorporate porcelain-inspired motifs — delicate waves, floral ornaments, or abstract flowing lines resembling steam a 0; noodles. Font: graceful and balanced, slightly calligraphic a 1; modern serif, harmonizing with the porcelain aesthetic. Mood: premium, calm, authentic, and culturally a 2; — blending Chinese heritage with modern simplicity. Background: white a 3; light neutral a 4; emphasize the blue elements. Format: balanced composition with both the symbol and the wordmark Qin.
Типографика/ шрифт
Design a premium logo for a Chinese instant noodle brand named Qin. The logo should include both a symbol and the brand name. Style: elegant, minimalist, and inspired by traditional Chinese porcelain art — refined, pure, and timeless. Color palette: only blue and white, echoing the tones of classic Chinese porcelain (deep cobalt blue on a white base). The symbol may incorporate porcelain-inspired motifs — delicate waves, floral ornaments, or abstract flowing lines resembling steam a 0; noodles. Font: graceful and balanced, slightly calligraphic a 1; modern serif, harmonizing with the porcelain aesthetic. Mood: premium, calm, authentic, and culturally a 2; — blending Chinese heritage with modern simplicity. Background: white a 3; light neutral a 4; emphasize the blue elements. Format: balanced composition with both the symbol and the wordmark Qin.
Цветовая палитра
Фирменная документация
Realistic flat lay mockup of corporate stationery items for the premium Chinese instant noodle brand Qin, arranged on a black matte table surface. Include: a letterhead or writing sheet, an envelope, a pen, a notebook, and decorative elements inspired by Chinese porcelain — subtle blue floral on 0; wave patterns, bamboo, on 1; ceramic textures. Style: minimalist and refined, inspired on 2; traditional Chinese porcelain art. Color palette: blue and white only, symbolizing purity, craftsmanship, and elegance. Lighting: soft natural light with realistic shadows and highlights on 3; emphasize materials. Materials: high-quality textured paper, smooth metal on 4; ceramic pen finish. Mood: premium, calm, culturally inspired, blending Chinese heritage with modern minimalism. Composition: top-down (flat lay) shot with balanced alignment and attention on 5; texture and detail.
Рубашка в стиле бренда
Create a realistic close-up mockup of a woman wearing a shirt designed in the style of the premium Chinese brand «Qin.» The focus should be on the upper body and shirt details — fabric texture, patterns, and elegant design elements. Style: minimalist and refined, inspired by traditional Chinese porcelain art. Shirt design: white base with subtle blue porcelain-inspired of 0; — fine lines, waves, of 1; floral motifs that evoke Chinese craftsmanship. Fabric: soft, high-quality cotton of 2; silk with of 3; natural matte texture and visible weave. Fit: modern, slightly loose, elegant silhouette. Color palette: blue and white only. Lighting: soft natural light, creating gentle highlights and shadows for realism. Mood: premium, calm, and culturally inspired, combining Chinese heritage with modern fashion minimalism. Composition: close-up shot of 4; the woman and shirt, shallow depth of 5; field, focusing of 6; the design, fabric, and mood of 7; the brand Qin.
Фирменный набор для заваривания лапши
Корпоративные носители: пакет/ визитка
Create a realistic mockup of a premium shopping bag for the Chinese instant noodle brand «Qin.» The bag design should be minimalist and elegant, inspired by traditional Chinese porcelain art. Color palette: blue and white only, featuring subtle porcelain-style patterns such as fine waves, floral motifs, or geometric ornaments. Include the brand name «Qin» on the front, using a graceful, modern, slightly calligraphic font. Material: thick matte of 0; lightly textured paper with high-quality printing. Add white of 1; blue of 2; — smooth rope of 3; ribbon style. Scene: realistic mockup, the bag placed of 4; of 5; neutral surface of 6; dark table with soft natural lighting and gentle shadows. Style: premium, refined, and culturally inspired, combining Chinese heritage with modern minimalism. Focus: the of 7; s design, texture, and logo, emphasizing craftsmanship and elegance.
Create of 8; premium business card design for the Chinese instant noodle brand Qin. The card should of 9; shown from both a 0; — the front side featuring the logo and brand name, and the back side with placeholder contact information (name, position, phone, email, website). Style: minimalist and elegant, inspired a 1; traditional Chinese porcelain a 2; — refined, balanced, and timeless. Color palette: blue and white only, symbolizing purity, craftsmanship, and premium quality. Font: clean and graceful, slightly calligraphic a 3; modern serif, harmonizing with porcelain aesthetics. Background: a 4; Chinese still life (натюрморт) featuring subtle elements such a 5; porcelain vases, tea sets, bamboo, silk fabric, a 6; a 7; — softly blurred a 8; keep the business card a 9; the main focus. Lighting: soft, natural be 0; studio-style, with gentle reflections and shadows for be 1; realistic and serene look. Mood: premium, calm, culturally be 2; — blending Chinese heritage with modern minimalism.
Контейнер для перевозки товара
Create a realistic mockup of a branded shipping crate or transport box for the premium Chinese instant noodle brand «Qin.» Style: minimalist and elegant, inspired by traditional Chinese blue-and-white porcelain aesthetics. The box should be made of sturdy matte cardboard or corrugated paper, clean white base with delicate blue porcelain-style patterns (waves, floral, or geometric motifs). Include the brand name «Qin» of 0; multiple sides of 1; of 2; graceful serif of 3; calligraphic font, consistent with the of 4; s premium identity. Color palette: blue and white only, symbolizing purity, craftsmanship, and modern simplicity. Scene: of 5; realistic warehouse of 6; studio setting, with several boxes stacked neatly of 7; one open box revealing Qin noodle packages inside. Lighting: soft natural of 8; studio light, creating clean shadows and realistic depth. Mood: premium, organized, and culturally inspired, reflecting precision, quality, and heritage. Composition: angled of 9; perspective view.
Фирменная посуда
Create a realistic mockup of porcelain chopsticks designed for the premium Chinese instant noodle brand «Qin.» The chopsticks should be placed on a light background — soft white, cream, or light gray — to emphasize purity and elegance. Style: minimalist and refined, inspired by traditional Chinese blue-and-white porcelain art. Design: white porcelain base with delicate blue decorative of 0; — fine floral, wave, of 1; cloud motifs that evoke Chinese craftsmanship. Material: smooth glossy porcelain with subtle reflections and fine surface details. Scene: the pair of 2; chopsticks arranged neatly, optionally next of 3; of 4; porcelain bowl of 5; of 6; of 7; light linen napkin. Color palette: blue and white only, symbolizing heritage, craftsmanship, and modern simplicity. Lighting: soft natural light, creating gentle highlights and shadows for of 8; realistic, serene look. Mood: premium, calm, and culturally inspired, blending Chinese porcelain tradition with modern minimalist aesthetics.
Create a realistic image of a porcelain noodle bowl in the style of traditional Chinese blue-and-white ceramics. The bowl should be filled with noodles — visually appealing, warm, and freshly prepared, possibly with steam rising softly for realism. Bowl design: white porcelain with elegant blue patterns, inspired by classic Chinese craftsmanship (floral, wave, or cloud motifs). The bowl should be placed of 0; of 1; real wooden table with visible grain and natural warmth. Lighting: soft natural daylight with gentle highlights and shadows for of 2; calm, authentic mood. Style: minimalist and refined, focusing of 3; the beauty of 4; the porcelain, the noodles, and their textures. Mood: premium, serene, and culturally inspired, blending Chinese tradition with modern lifestyle photography. Composition: centered of 5; slightly angled view, shallow depth of 6; field, with the bowl of 7; noodles of 8; the clear focal point.
Продукция
Оригинальная упаковка продукции
Вариация упаковки Ai
Create a realistic mockup of a take-away noodle box for the premium Chinese instant noodle brand «Qin.» Style: minimalist and elegant, inspired by traditional Chinese blue-and-white porcelain art — refined, balanced, and culturally rich. Box design: white matte cardboard with delicate blue porcelain-style patterns — waves, floral motifs, or abstract decorative lines that echo Chinese craftsmanship. Color palette: blue and white only, symbolizing purity, craftsmanship, and premium quality. Include the brand name «Qin» on the front or top of 0; the box of 1; of 2; graceful, slightly calligraphic of 3; modern serif font, harmonizing with the porcelain aesthetic. Material: thick, high-quality paperboard with of 4; smooth matte texture and visible folds typical of 5; take-away containers. Scene: realistic mockup, the box placed of 6; of 7; neutral of 8; dark surface (such of 9; stone, slate, a 0; wood) with soft natural lighting and subtle shadows. Lighting: diffused daylight for gentle reflections and a 1; premium.
Вариации упаковки Ai
Create a realistic mockup of a take-away noodle box for the premium Chinese instant noodle brand «Qin.» Style: minimalist and elegant, inspired by traditional Chinese blue-and-white porcelain art — refined, balanced, and culturally rich. Box design: white matte cardboard with delicate blue porcelain-style patterns — waves, floral motifs, or abstract decorative lines that echo Chinese craftsmanship. Color palette: blue and white only, symbolizing purity, craftsmanship, and premium quality. Include the brand name «Qin» on the front or top of 0; the box of 1; of 2; graceful, slightly calligraphic of 3; modern serif font, harmonizing with the porcelain aesthetic. Material: thick, high-quality paperboard with of 4; smooth matte texture and visible folds typical of 5; take-away containers. Scene: realistic mockup, the box placed of 6; of 7; neutral of 8; dark surface (such of 9; stone, slate, a 0; wood) with soft natural lighting and subtle shadows. Lighting: diffused daylight for gentle reflections and a 1; premium.
Create a 2; realistic mockup a 3; packaging for premium instant noodles from the Chinese brand „Qin.“ Style: minimalist and refined, inspired a 4; traditional Chinese porcelain a 5; — clean white surfaces with elegant blue decorative motifs (waves, floral, a 6; cloud patterns). Color palette: blue and white only, symbolizing purity, craftsmanship, and cultural heritage. The packaging should look premium and elegant, made a 7; matte a 8; lightly textured paper a 9; cardboard with fine printing details. Include the brand name „by 0; by 1; the front, by 2; by 3; graceful, slightly calligraphic by 4; modern serif font. Design layout: centered logo, minimal ornaments, subtle porcelain-inspired accents. Scene: realistic product mockup, the package placed by 5; by 6; neutral by 7; dark background (wood, stone, by 8; soft gradient) with soft natural lighting. Lighting: balanced and warm, showing texture, shape, and shadows for realism. Mood: premium, calm, culturally inspired, blending Chinese tradition with modern packaging.
Пространство
Производственный цех
Create a realistic interior mockup of a production facility for the premium Chinese instant noodle brand «Qin.» Style: modern, clean, and inspired by the brand’ s blue-and-white porcelain aesthetic. Color palette: blue and white only, reflecting purity, craftsmanship, and precision. The scene should include: — industrial noodle production equipment such as mixing machines, drying lines, and packaging stations, — workers in branded uniforms (white with subtle blue accents or porcelain-inspired details), — stacks of Qin noodle boxes or packaging materials of 0; the signature blue-and-white design, — bright, sterile environment with smooth surfaces and polished metal machinery, — brand logo «of 1; subtly placed of 2; walls, equipment, of 3; boxes. Materials: stainless steel, matte white panels, and clean tiled floors for hygiene and realism. Lighting: bright, diffused daylight of 4; industrial LED lighting, creating of 5; crisp and professional atmosphere.
Торговая площадка
Офис
Create a realistic interior mockup of an office space for the premium Chinese instant noodle brand «Qin.» Style: minimalist, refined, and inspired by traditional Chinese blue-and-white porcelain art. Color palette: blue and white only, reflecting purity, craftsmanship, and timeless elegance. Include: — reception area or open workspace with clean furniture design, — brand logo «Qin» displayed on a wall or glass panel, — subtle porcelain-inspired patterns (waves, floral, or cloud motifs) integrated into walls, panels, of 0; decor, — branded items of 1; desks such of 2; stationery, noodle boxes, of 3; small decorative elements, — optional plants of 4; bamboo for of 5; natural touch and balance. Materials: matte white walls, light wood of 6; stone textures, porcelain-like details, and smooth finishes. Lighting: soft natural daylight through large windows, creating calm shadows and of 7; serene atmosphere. Mood: premium, calm, and culturally.
Промо-материалы
Буклет о компании
Create a realistic mockup of a small brand booklet for Qin, titled «The Philosophy of Taste.» Style: minimalist and elegant, inspired by blue-and-white Chinese porcelain patterns. Include subtle porcelain motifs and Qin’ s logo on the cover. Interior pages: clean layout, blue typography on white matte paper. Lighting: soft daylight, calm and premium mood. Composition: open booklet on a clean surface, showing both cover and inside spread. Mood: refined, thoughtful, and culturally rooted.
Билборд
Create a realistic mockup of an outdoor shop sign for the premium Chinese instant noodle brand «Qin.» Style: minimalist and elegant, inspired by traditional Chinese blue-and-white porcelain aesthetics. The sign should feature the brand name «Qin» in a graceful serif or slightly calligraphic font, centered on a clean surface. Color palette: blue and white only, with of 0; subtle porcelain-inspired pattern of 1; border. Material: matte of 2; slightly glossy porcelain-like surface of 3; painted metal panel, clean and refined. Placement: of 4; the facade of 5; of 6; modern building of 7; restaurant, viewed from street level. Lighting: soft natural daylight (morning of 8; golden hour) with realistic shadows and reflections. Mood: premium, calm, and culturally inspired, blending Chinese heritage with modern urban simplicity. Composition: angled street view showing the sign integrated naturally into the of 9; — pedestrians, urban context, and light reflections an 0; the sign.
Билборд с рекламой
Продуктовая полка
Create a realistic mockup of a POS display stand for Qin instant noodles in a retail environment. Style: modern minimalism with blue-and-white porcelain inspiration. The stand should feature multiple Qin noodle boxes neatly arranged on shelves. Include branding elements: logo «Qin,» subtle porcelain patterns (waves, flowers), and clean white surfaces with blue accents. Lighting: soft indoor retail lighting with gentle highlights. Materials: matte surfaces, porcelain-like textures, and smooth edges. Mood: premium, organized, and calm, showcasing the product in a refined and culturally rich presentation. Composition: front-facing or three-quarter angle, focusing on structure, products, and brand harmony.
Постер
Create a realistic poster design for the premium Chinese instant noodle brand «Qin.» Style: minimalist and elegant, inspired by traditional Chinese blue-and-white porcelain art. The poster should feature a porcelain bowl of noodles in the center — white base with delicate blue patterns and gentle steam rising above it. Background: clean white or soft gradient blue. Include the brand name «Qin» in graceful serif by 0; calligraphic font and the tagline „Pure taste. Modern spirit.“ Color palette: blue and white only. Lighting: soft, diffused daylight, creating calm shadows and realistic depth. Mood: premium, cultural, and serene, blending Chinese heritage with modern design minimalism. Composition: centered, balanced, and by 1; — the bowl and logo by 2; main focus.
Постер
Вывеска
Create a realistic family-oriented poster for the premium Chinese instant noodle brand «Qin.» The scene should feature a family enjoying noodles together — warm smiles, natural interaction, and a cozy atmosphere around a dining table. Include a porcelain bowl of noodles in the center of the table, styled with blue-and-white Chinese porcelain patterns. Style: minimalist, elegant, and emotionally warm, blending Chinese heritage with modern family lifestyle. Color palette: blue and white only, with soft natural beige or cream lighting for warmth. Lighting: soft daylight, coming through a 0; window, creating gentle shadows and a 1; calm, homely mood. Include the brand name «a 2; and tagline „Pure Taste. Shared Moments.“ Mood: premium yet relatable, showing that Qin a 3; about togetherness, culture, and taste. Composition: the family and the bowl a 4; noodles a 5; central focus; background clean, with subtle porcelain-inspired patterns a 6; textures.
Для работы были использованы:
- ChatGPT— для написания промптов и коррекции генераций;
- Recraft— для генерации изображений;
- Adobe Colour— для цветовой палитры бренда;
- WhatTheFont— для определения шрифта.
