Описание проекта
CLOSE — это бренд нижнего белья и домашней одежды, созданный для самых личных моментов. Быть близко к телу — значит становиться частью скрытых от посторонних глаз историй: нежных, забавных и немного неловких.
Айдентика
Minimalist branding moodboard on a white background. On the left, large calligraphic lettering «close, ” made with a thin continuous line in the reference style (double contour), line color #3D5061. On the right, a block with typography and a palette from the previous project. In the top right, large lettering „Istok Web.“
Основные визуальные символы бренда — кружево, чёрный кот, зеркало и лилия — заимствованы из оригинальной серии иллюстраций
Рекламные плакаты и кейвизы
Изображения были созданы в нейросети, а затем собраны и доработаны в Figma.
Плакат 1: Macro shot of a cute black cat sleeping, face buried in soft, glossy pink silk. Detailed fur and whiskers, smooth shiny folds of satin, soft warm lighting, intimate and cozy atmosphere, high resolution photography.
Плакат 2: Picture 1 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is hugging a fluffy black cat close to her chest, eyes closed peacefully. Soft warm lighting. Isolated on a transparent background, cutout style.
Picture 2 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is bending forward playfully, holding a fluffy black cat in front of her. Soft warm lighting. Isolated on a transparent background, cutout style.Picture 3 — Photorealistic studio photo of a blonde woman with short curly hair, wearing a long pink silk lace dress, barefoot. She is lifting a fluffy black cat high above her head, looking up and smiling. Soft warm lighting. Isolated on a transparent background, cutout style.
Плакат 2: Artistic light-toned photography, monochromatic aesthetic with a textured background (frosted glass or white fabric). A woman seen from behind, reaching up to hang laundry on a thin wire with clothespins. She is rendered as an intentionally soft, heavily blurred, and smudged silhouette with no distinct anatomical details (modest, SFW). The sharp focal point is a hanging set of blue-grey sheer lace lingerie (mesh bra and panties) with intricate floral embroidery. Only the detailed lace is in sharp focus, contrasting beautifully with the softly out-of-focus figure and pale background. Soft cinematic lighting, highly aesthetic.
Плакат 1: Maintain the exact composition, camera angle, and artistic style of the reference image. Replace the flower with an elegant white lily. The character is gently holding the lily near a matte, frosted glass surface. Soft, moody lighting, photorealistic, high-end editorial photography.
Hang the attached poster on a modern building facade. Realistic outdoor advertising mockup, urban setting, cinematic lighting.
Кейвизы для весенней кампании «мартовский кот». Надпись была сгенерирована в Chat GPT-6 по аналогии с логотипом. Текст и эффект размытия были добавлены в Figma.
- Fluffy black cat lying on its back on crumpled pink satin sheets, wearing a white ruffled lace ribbon around its neck. Vintage Y2K digicam aesthetic, heavy lens flare on the left, soft focus, warm pinkish overexposure, slightly grainy lo-fi photography.
2. Close-up photo of a fluffy black cat lying on its back on shiny pink satin fabric. The cat has its eyes half-closed, gently holding a white lily flower stem in its mouth. A large, delicate white lace ribbon with long trailing ends is draped over the cat’s face and neck. Y2K digicam aesthetic, strong lens flare and light leak on the left, soft focus, warm pinkish overexposure, dreamy lo-fi photography.
Extreme close-up of a black cat lying on its back, belly exposed, wearing a delicate lace garter around its neck instead of a collar. Y2K aesthetic, iconic Sony Cyber-shot point-and-shoot style, harsh direct flash, heavy lens flare, slightly overexposed, high resolution.
- Close-up photo of a fluffy black cat relaxing in a white bathtub. Delicate white lace lingerie with long trailing ribbons is draped over the cat’s head and face. A white lily flower rests near its face. Pink bubbles in the water, pink satin fabric draped in the background. Y2K digital camera aesthetic, strong lens flare and light leak from the top left, soft focus, warm pinkish overexposure, dreamy lo-fi photography.
2. Y2K digital camera photo of a black cat lying stretched out on its back on crumpled white bedsheets. The cat is surrounded by scattered white lily flowers and delicate lace lingerie in pink and light blue with satin ribbons. Harsh direct flash, strong lens flare and glare on the left side, slightly overexposed, soft focus, dreamy lo-fi aesthetic.
5.Create a visualization of this poster using a mockup. Do not distort the poster, and ensure it is not too large. The photo should be in a horizontal format.
- Photorealistic busy city street with a large outdoor billboard. Composite the attached poster exactly onto the billboard. CRITICAL: Do NOT alter, redraw, modify, or change the poster—text, logos, colors, and layout must remain 100% identical. Only adjust perspective, lighting, and shadows for natural integration onto the physical billboard.
2. Realistic UI/UX mockup of a dark-mode social media app screen. Place the attached image exactly in the center as a post, completely unchanged. Include a brand profile header with the name «close» and a minimalist avatar; below the image, add standard interaction icons (heart, comment, share, save) and a sleek «Shop Now» button. Deep black background, premium fashion aesthetic, high resolution, photorealistic smartphone screenshot.
3. Photorealistic outdoor ad mockup: large horizontal billboard with a thin black metal frame on a light-colored stone building facade. Insert the attached poster unchanged—preserve original design, text, colors, and proportions, with no alterations or distortions.
4. Photorealistic mockup of a minimalist greeting card made of thick, textured white paper. The attached image is printed as a perfect square slightly above the center of the card, kept 100% unchanged. Soft natural studio lighting, realistic drop shadows.
Продукция
A delicate, beautiful lace bra with neat, small cups hanging on an elegant hanger. The lace texture is highly detailed, refined, and sophisticated. Product photography, soft studio lighting, photorealistic. Isolated on a pure white background, cutout style, resembling a PNG asset.
1. Smiling blonde woman in a long pink silk lace nightgown, barefoot, lifting the hem of her dress. Cozy bedroom background with an unmade four-poster bed, wooden nightstands, warm lamp light, and framed art on the walls. Candid photography, warm tones, film aesthetic.2.Light pink satin slip dress with lace trim at the V-neckline and hem, spaghetti straps. E-commerce product shot, ghost mannequin.
1. Die-cut cardboard hang tag shaped like a 6-petal flower. Cream color, gold eyelet, thick cotton string tied at the top. Apply the approved logo «close». Isolated on a pure white background, product photography. 2.Silver satin pajamas with pearl buttons inside a gift box with white tissue paper.A flower-shaped cardboard tag with «close» cursive text hangs on the collar.Photorealistic, soft light
- Candid lifestyle photography of a happy young woman with long dark wavy hair, smiling warmly and walking barefoot towards the camera. She is wearing a short-sleeve, button-up pajama set with blue and white vertical stripes and pink piping trim. The background is a cozy. 35 mm film photography aesthetic, soft natural warm lighting, shallow depth of field, intimate and joyful atmosphere.
2. E-commerce product photography of a blue and white striped short-sleeve pajama set. Button-up shirt with pink piping and a chest pocket, matching shorts with pink trim. Ghost mannequin effect, isolated on a pure white background, soft studio lighting, highly detailed.
E-commerce product photography of a luxurious silk sleep mask. Smooth shiny silk texture, elegant design, with a thin matching elastic band. Displayed at a slight angle. Horizontal format, isolated on a pure white background, cutout style. Soft studio lighting highlighting the silk sheen, highly detailed, photorealistic. --ar 16:9
Revise this photo. Replace the mask with the approved version. Adjust the young woman’s facial features, while keeping them looking natural.Place approved logo on her t-shirt. Aim for the aesthetic of an iconic Sony-shot image—bright flash, with a film-photography feel.
Мерч
