I turn concepts into cohesive visual systems that work across print, digital media and physical spaces. Alongside my primary role at Central Market «Tsvetnoy», I collaborate with brands and studios on independent projects.I develop brand identities, creative concepts and fashion campaigns, working across packaging, merchandise, typography and editorial design. My experience also extends to event graphics and stand visualisation, taking ideas from initial concepts through to production.

A clear idea behind every decisionI start by understanding what a project needs to communicate and who it needs to reach. From there, I develop a concept that guides the typography, colour, imagery and composition.Whether I’m creating an identity from scratch or working within existing guidelines, I carry that idea through each format and into production.

Central Market «Tsvetnoy»As Lead Graphic Designer at «Tsvetnoy», I work with the team to develop concepts for seasonal campaigns, events and special projects.My role spans concept development and graphic design, translating ideas into outdoor advertising, digital assets, packaging, merchandise and graphics for the store’s spaces.The following projects show how I contribute to a shared creative direction and develop it across different formats.

GARAGE SALE Tsvetnoy
Campaign Graphics · Outdoor & DigitalThe brief
Garage Sale is a recurring seasonal event at Tsvetnoy, where brands offer archive collections at substantial discounts. Held in the department store’s parking area, the event needed a campaign that reflected its informal, street-inspired atmosphere.The concept
Developed collaboratively, the concept drew on street posters and urban advertising. This visual language connected the campaign to the event’s setting, bringing the character of the parking area into its communications.My role
I translated the shared concept into campaign graphics, working with the campaign photography and developing layouts for outdoor advertising, graphics throughout the department store, and social media.The outcome
A cohesive set of print and digital materials carried the street-poster aesthetic across Tsvetnoy’s communication channels, giving the event a consistent visual presence.

GARAGE SALE Tsvetnoy 02
Art Direction · Campaign Graphics · Packaging · Staff UniformsThe brief
Garage Sale is a recurring seasonal event at Tsvetnoy, where brands offer archive collections at substantial discounts. For this edition, we needed a fresh campaign concept that could extend across advertising, digital communication and the event itself.The concept
The campaign took a self-ironic approach to Tsvetnoy’s positioning. We shot it at an everyday clothing market, creating a playful contrast between the department store’s curated selection of international and niche brands and familiar market stalls.My role
As art director, I developed the campaign concept together with the team. As designer, I worked with the photography to create graphics for outdoor advertising, the department store and social media. I also designed shopping bags and staff uniforms, extending the visual language into the event itself.The outcome
A cohesive visual system connected advertising, online communication, shopping bags and staff uniforms, bringing the campaign’s playful character into both the promotion and the event itself.