Duck Stories — a children’s bath foam brand inspired by one of childhood’s most recognizable symbols—the rubber duck.
The packaging design is built upon a simple and intuitive metaphor. The opaque white body of the bottle symbolizes a bathtub, the transparent upper section filled with colored liquid is perceived as water, and the rubber duck-shaped lid seems to float on its surface. Thanks to this design, the product literally demonstrates its intended use even before the packaging is opened.
The lid is designed as a separate rubber duck. Once opened, it transforms into a standalone bath toy, adding extra value to the product and fostering a longer engagement between the child and the brand. In this way, the packaging becomes more than just a container—it becomes part of the user experience.
The concept was scaled to additional packaging formats and branded materials. The duck motif served as the basis for refills, samples, and advertising collateral.
Duck Stories demonstrates how an everyday product can transform into an emotional object through a simple, universal metaphor. The brand makes bath time more appealing for kids and helps turn a daily routine into a game that begins even before the bubbles hit the tub.
