«Minus Forty» is a skincare brand inspired by the aesthetic of Yakut frosts. It creates skincare tailored for temperatures ranging from –20°C to –40°C. It was while working on this project that I chose socks as the medium for «The Factory.»
Socks serve as an accessible piece of merchandise, warming the feet and increasing the recognition of «Minus Forty.» Thanks to the noticeable print, they become an independent element of an outfit and an additional point of contact with the brand outside of cosmetic purchases. Within the scope of this project, they could either be sold separately or included in gift sets.
Features:
Classic socks with an athletic elastic band.
Size 38–41
Composition:
80% cotton
17% polyamide
3% elastane
Colors:
Primary: #241E90
Secondary: #3784D0
White: #FFFFFF
