A soft toy for Ascon’s brand.
The theme of the project is a soft toy for children that combines comfort, the aesthetics of the sea world, and the functionality of the nightlight.
There are two color toys in the line, white and brand-coloured.
The jellyfish is not randomly chosen: its smooth shapes, soft tentacles, and association with the underwater world create a sense of calm and magic.
The soft biomorphic form of the jellyfish is designed specifically for hugging: its smooth bends and long tentacles are invited to tactile contact, making the toy a real emotional «other» for the child.
The fluorescent skirt lightens softly in the dark without batteries and electronics, turning the jellyfish into a comfortable interior object that gives a sense of calm and security at night.
