LES | Beer and Cider

(No Russian text provided to translate.)

LES — a concept for a line of beer and ciders based on the wordplay «let’s drink, let’s talk.» The deliberate misspelling becomes part of the brand’s identity, supporting the brand name and making the communication more vibrant, informal, and memorable.

The core idea of the project is that each beverage is given its own character in the form of a fruit. The stylized silhouettes are arranged as if they are in dialogue with one another, transforming the packaging into a small scene of interaction. The concept emphasizes that these drinks bring people together and become a reason to converse.