Hi! My name is Margarita and i build visual systems for brands

I translate a project’s story into an identity that works across objects, packaging, print and digital touchpoints

THE OBJECTS
Statuettes, lamps and bowls made from coffee waste and composite material: Venus, Solid, Sphere, Shell, Coral, Bonsai, Stoctopus

BUILT ON COUNTERFORMS
The identity is built on counterforms — the space inside and around a shape. Black and white silhouettes of vases, lamps and bowls fit into each other: beauty and practicality as two halves of one object

ONE SYSTEM
Black and white carry the identity; the packaging adds coffee brown and lavender. The silhouettes work as a pattern on boxes, tape, stationery and shop graphics.

A BOX SHAPED LIKE A PEDESTAL
Dense cardboard in the form of a pedestal. The size changes with the item — a box for a statuette, a lamp or a bowl

IN THE CITY
Posters, outdoor, merch, signage

52 WEEKS, 52 MESSAGES
Every week is a door hanger: «Do not disturb me — I’m currently…» on one side, the dates of the week on the other. Each message is set in its own typeface to convey the feeling of the activity

THE SHAPE FOLLOWS THE SEASON
The outline of the hanger changes with the time of year. The year reads as one set of 52 pieces

A HERO LIVES IN EACH OF US
Red is an ordinary guy from a big city: he works as a courier, rides a skateboard and never says no to a burger. Heroes of our time live ordinary lives — their main superpower is being themselves

POSTERS, PACKAGING AND MERCH
«Your turn to be a hero», «Our superpower is super taste», «Even heroes need a recharge»