— an educational media platform focused on free drawing, where there are no wrong answers, failed sketches, or high expectations.

Educational media projects about drawing can be broadly divided into two categories: personal channels that promote авторские courses by established artists, and media channels for local art studios that focus predominantly on recreational creativity.

Completing masterclasses involves a high barrier to entry—starting with the requirement to define one’s own goals (what should I even study? color palette, composition? should I take a plein air course? study anatomy?) and extending to the necessary immersion in the professional field to even know the names of potential instructors. In contrast, art studios are often perceived as spaces for creative relaxation, and consequently, they are not taken as seriously.

Create an alternative media space where free drawing unites beginners and professionals, emphasizing the flexibility of artistic meaning. Here, there is no need to conform to a specific skill level, follow academic canons, or strive for a final product. The focus is on the process of exploration, experimentation, and creativity itself.

Segment — an educational media platform focused on free drawing practices.Niche topic — accessible, self-implementable practices: real-life exercises, collaborations with master courses, sketches, plein air sessions, and experimentation.A space to exchange experiences and ideas for drawing without limitations or high expectations.

«DRAW AN ORANGE!"—an independent painting studio focused on judgment-free drawing. They aim to popularize drawing through accessible creative assignments and cater to a broad audience, promoting their work via YouTube tutorials.«Serene Drawing with Marina Borodina and Natalia Gritsenko"—an educational project by practicing artists that emphasizes freedom and a «painless» journey toward achieving expressive skill. They utilize proprietary methodologies tailored to solve specific client needs, promoted through a Telegram channel and project website.«Simple School"—an educational platform blending in-person and online practices. It emphasizes experimentation, self-development, and the sheer pleasure of the creative process, promoted via a Telegram channel, platform website, and offline workshops.

«Comics and Scaffs» — an original channel by Masha Skaff dedicated to comics, illustration, and everyday creative observations. Promoting an original visual language, using drawing as a way to tell stories and share a personal perspective on the world.Dima Gorelyshev — an artist and instructor who creates educational materials. Observations on drawing and teaching, developing artistic thinking, sketching practice, and exploring the creative process.Anya Desnitskaya — an illustrator and artist who writes children’s books and educational projects. Popularizing visual storytelling, developing artistic thinking, and introducing illustration as a method of expressing ideas.

«Illustration Legends» — a channel from the «Samokat» publishing house and art critic Masha Morozova dedicated to contemporary book illustration. It features the popularization of illustration, introductions to artists and their work, professional competitions, and opportunities for emerging illustrators. The focus is on developing visual thinking and immersing oneself in the professional environment.

Masha Titova — an artist’s personal channel featuring a visual journal and educational materials. Practical resources on printmaking techniques—mini-courses are designed to master specific artistic tools personally favored by the artist.

Anna Cattish — a personal channel run by an illustrator and character designer, dedicated to her individual creative practice. It includes visual references, original illustrations, art books, and observations from professional practice. She is known for her collaborations with leading online drawing schools.

Competitor experience shows that audiences are interested in simple assignments, freedom in drawing, and the absence of grading. «Scribbling» can adopt the idea of disseminating short creative practices, experiments, and personal narratives from artists' own experiences. However, the important focus should be on the process and the accessibility of drawing, rather than the final result.

The primary distribution method is a Telegram channel. The platform allows us to regularly publish creative assignments, exercises, references, and drawing materials, enhanced with interactive elements. To attract an audience, we will collaborate with artists and thematic channels, utilizing cross-promotions and recommendations. A consistent visual style and dedicated columns will also play a crucial role in supporting the media’s branding.

1. Beginners

Persona: Age 18–30, rarely or never draw. They want to try creative pursuits but fear they «can’t draw.» Need: To overcome the fear of making mistakes and start drawing. The «Messy Play» Solution: Simple exercises without a single «right» answer, a supportive atmosphere, and opportunities for experimentation.

2. «Doodling for Pleasure»

Persona: 20–40 years old. They sometimes draw as a hobby but are not practicing regularly.

Need: To find a way to relax and rediscover their interest in drawing.

«Doodling» Solution: Short creative exercises, challenges, and drawing prompts that do not require developing professional skills.

3. Creative Professionals

Persona: Aged 20–35, designers, illustrators, photographers, and other individuals working in creative fields. They are constantly creating for work and may perceive drawing as just another obligation.

Need: The desire to draw freely, without the pressure of producing a «good» piece.

«Smudge» Solution: Exercises in spontaneity, material experimentation, and an opportunity to disconnect from professional demands.

4. Individuals Seeking a New Hobby

Persona: Ages 15–45, looking to incorporate a creative activity into their daily lives but unwilling to enroll in a formal art school or purchase expensive courses. Need: An accessible and enjoyable activity that can be pursued independently. The «Mazni» Solution: Free, affordable content on Telegram, simple assignments, and a sense of community.

Unlike educational projects such as «Simple School» and «Serene Drawing,» «Smudge» does not require a course or systematic instruction: any post can be opened, and you can start drawing immediately. Competitors structure their learning around exercises, programs, and practices.