Ilya Migmun’s couture clothing brand is built around his original vision of contemporary fashion. Ballet costumes have been an important source of inspiration for Migmun. His parents are ballet performers, and as such, the aesthetics of the stage are reflected in his work. This is how the characteristic motifs of feathers and wings emerged.
The brand’s philosophy lies in creating clothing at the intersection of fashion and art.
Target Audience Assessment and Analysis
The showroom is dedicated to the fashion designer Ilya Migmun and is located within the «Trekhgornaya Manufactory» complex—one of Moscow’s renowned creative hubs.
The choice of brand aligns with the audience and the nature of the visitors. The store is situated in a prestigious part of the city and attracts individuals interested in designer apparel, contemporary design, and high-quality local brands.
Creative industry specialists—including those in web design, production, media, and other artistic fields—work in this area.
An added advantage is the proximity to beauty salons and other services. Their clientele overlaps with the brand’s potential customers and can generate an additional stream of traffic to the showroom.
Brand primary colors
Textured Board
Brand Book
Collage
Interior References
Zoning and Furniture Layout Plan
