Minus forty

«Minus Forty» is a skincare brand inspired by the aesthetic of Yakut frosts. The cold leaves its mark on skin, hair, and eyelashes: dryness, redness, cracks, and frost. The brand views these natural reactions as part of life in extreme climates and creates care products adapted for temperatures of −20°C, −30°C, and −40°C. It is an SPF equivalent for the cold.