NOT AS PLANNED 2027 | HSE Calendar
Off-Plan 2027 | HSE — A calendar for students at the Higher School of Economics that merges functional planning with the visual language of the university environment.
IDEA
The concept for the calendar is to depict student life not just through schedules and deadlines, but also through the atmosphere of the university. The visual foundation is the architecture of the HSE building, particularly the Cable Workshop in St. Petersburg, alongside objects that accompany a student’s daily life: books, a notebook, a pen, and a cup of coffee. The graphic system integrates architectural sketches, geometric shapes, and handwritten accents. A restrained palette of dark blue, light blue, terracotta, and cream tones unifies all the pages. The calendar is conceived both as a practical planning tool and as a visual representation of the student environment.
PARAMETERS
- Product Type: Printed calendar.
— Purpose: Planning academic and personal affairs.
— Format: 430 × 300 mm.
— Orientation: Landscape.
— Period: 2027.
— Color Palette: Dark blue, light blue, terracotta, cream, and white.
— Graphics: Architectural illustrations, line drawings, and geometric elements.
— Primary Tool: Adobe InDesign.
— Print Preparation: PDF layout and editable INDD, IDML source file
