Lenticular postcard of a house that awakens when viewed from a different angle.
At night, the high-rise building looks uniform—rows of dark windows, drawn curtains. But the moment a light flickers on in one window, we instantly know someone is inside and begin to imagine who they are and what they are doing. This postcard continues my long-form piece, «Uncovered»: a piece of artistic prose set on the facade of a nighttime building, where the reader descends through the floors and peeks into the windows.
Concept
The same facade appears twice on the postcard. In the first frame, the house is asleep—all the windows are dark. Tilt the postcard—and lights turn on in the windows: a cat on the windowsill, toys on the floor, a slice of cake on the table, a coat on the chair, a person at the table, a broken vase, boxes from a move. The lenticular raster functions like a passerby’s gaze: the change of frames happens automatically, triggered by the movement of the hand, and each time it is slightly unexpected.
Production: From Image to Object
Medium: Lenticular postcard.
Format: A5, 148 × 210 mm, vertical.
Effect: Two images alternate when tilted (flip).
Front Side: Two separate frames, RGB, Adobe RGB (1998), TIFF, and PNG, 300 dpi, 1866 × 2598 px (158 × 220 mm including bleed).
Back: Static layout in CMYK, Coated FOGRA39, vector PDF, and TIFF 300 dpi.
Prepress: 5 mm bleed, important elements no closer than 10 mm to the cut line. There is no text on the front side—nothing doubles when tilted. Preview of frame changes (GIF and MP4); editable sources: both frames, a separate layer for glowing windows, SVG for the back, and fonts.
Fonts: Literata and IBM Plex Mono.
