The Tatar language and culture are gradually being pushed out of daily life. Through the brand of Tatar dairy products, we aim to rethink the traditional approach to design and the methods for integrating Tatar heritage into everyday life, making it more accessible and understandable to people. The visual language of the brand is based on the idea of cultural memory as constant reinterpretation: the past is pieced together, and each time it forms a new picture.
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080