At the core of the concept is a play on the meaning of the brand name, «Okova.» The logo encircles the leg, as if shackling it, and forms a continuous circular composition. In this way, the brand name finds a literal embodiment, and a familiar object becomes the new carrier of the corporate identity.
Original size 1670x1080
Size: 38–41Composition: 80% cotton 17% polyamide 3% elastane
Original size 4096x2305
Original size 4096x2286
Original size 4096x2286
