Cover Art Goal: Define the topic and direction of the conversation through benefit and outcome.
Frame the topic around the value or result for the audience, not the product name.
The cover art must answer the question: why should I listen further?
If all other slides were removed, the benefit of the conversation should still be clear from this screen.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and meaningful.
Use facts, environmental shifts, risks, or opportunities to create motivation for action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain this in simple language, without overwhelming the reader with details or jargon.
Provide a holistic overview: what exactly is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and stages of implementation.
Show the path from start to result in a logical sequence.
The more transparent the process, the lower the barrier to decision-making.
Step 5. What’s next
Переведите интерес в конкретное действие и понятный формат продолжения
Define precisely how the audience can continue working after the presentation.
Remove ambiguity—show the steps, the format, and the point of entry.
The individual must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the key value proposition in a short, memorable statement.
Connect the final screen back to the original motivation from the «Why» section.
The final screen must retain the core message while gently prompting the user to continue the conversation.
