Work in the 2024 Communications School Admissions Campaign

In 2024, I worked in the admissions campaign for the HSE School of Communications.

Over the course of a month, I called prospective students interested in the undergraduate programs at the School of Communications: «Advertising and Public Relations, ” „Strategy and Producing in Communications, ” and the online program „Global Digital Communications.“

My role was not simply to make calls, but to build clear and reassuring communication with future students—to discuss the programs, clarify their enrollment plans, answer questions, help them get oriented, and direct them to further information when necessary.

During the admissions cycle, I made approximately 1,000 calls. It was an intense experience working with diverse individuals: some already knew exactly where they wanted to apply, some were hesitant, and others needed support and a simple, human explanation of how everything works.

I also compiled the final presentation summarizing the team’s work. In it, we documented the admissions campaign results: which cities the applicants came from, how many people applied to each program, and what conclusions could be drawn regarding the geography and interest in the School of Communications' disciplines.

This project demonstrated my experience in audience communication, working with educational products, managing a large volume of contacts, and packaging final results for presentations.

Tasks: • Advising prospective students regarding Bachelor’s program admissions • Managing personal data, lists of applicants, and a large volume of various documents • Making inbound and outbound calls to inform applicants about various issues • Making inbound and outbound calls to encourage applicants to sign agreements, using prepared scripts • Maintaining reports in Excel spreadsheets and updating data • Creating and designing the final presentation summarizing the admissions campaign results