Puymour — Lenticular Postcard

Greeting card for the fish-skin apparel brand «Puymur.» The effect is a scene change (two frames). The front side features iridescent fish scales: when tilted, the fish from the brand logo appears on it, like a glint of light on real scales. The back features the slogan «Wear it like a second skin» and the logo.

The postcard is included with the order; it echoes the brand’s core concept—that an item made from fish skin comes to life and transforms in the light.