«Gofrusha» is a student project created in 2022 in Shukhov Lab. The project then aimed at creating a functional lamp from random objects. In two years, «Gofrusha» has grown into a startup that successfully participates in exhibitions, sells products in showrooms and manufactures them for purchase.
Photo from the exhibition «Design futures. Synesthesia.»
RIBENDING
With brand growth and new product development, we decided to change the concept a little bit and rebrand it. Now it’s not just the cute image of the flower that leads to the idea, it’s the main hero who can further reveal Gofrushi’s ideology and be a vivid symbol of our brand. Our CA are adults who are not in a hurry to grow up, «Kidalts» — an adult child.
Gofrusha is an ideology that allows adults to accept their naive child side and be real.
Logo and colour palette
`Gofrusha typeface' is our branded typeface designed using a modular system. It’s made up of sticks and circles because we can’t make fonts, but we really wanted to do ours. The modular design refers to the subject design, the engineering approach, and the Memphis, which gave rise to the dopamine trend. The contrast in the width of different symbols gives a playful and funny character.
«Gofrusha Typeface», Latin
Media in our brand is the fictional world of the Gofrusha universe, which is subject to its laws, has its unique space, inhabited by its diverse inhabitants. The world visualizes the nature of our brand, and the mascot hero reveals a valuable ideology. Gofrushi’s world is distributed by graphics on material and web media. It has the potential to go out through graphic formats in the form of illustrations, comics, animations.
The main hero is an anthropomorphic animal that resembles several species at the same time. He has identity in the form of personality, passions, habits, strengths and weaknesses, like all adults. His name is Lapa, which arose from the word «Lap». It describes him perfectly, for the Leg is a kind, sweet, shy, and naive character.
The development of Gofrushi’s main character.
Official document of the main character indicating the main characteristics of the character
In addition to hosts, we dream of producing real spaces, sites and exhibitions, creating art objects. Such work could be carried out in the context of festivals, events and campuses. Also, we’re dreaming of our local space in a storm format with our objects, the cafe, the workshop, the pottery, the bookstore.
Indicators at the inlet and within the potential space
We’ve been moving online since the beginning. Our main channels are: the website — basic information, all contacts and a store in one place; the banned social network — visual information and video; the television channel — more living content, oriented towards our history and internal processes;
Social media posts
Scaris on social media: offline shop addresses, business process, photos of our audience
For the purposes of the present report, see annex II to the present report.
Our very first subject is a lamp. The word «Gofrusha» originally referred to this very lamp, and in time «Gofrusha» became the name of an entire brand. As part of our diploma, we developed new subjects and combined them into a collection of «dopamine coalition». Now there are three subjects in the collection: (1) lepestusha — inflatable chair; (2) gofrusha — outlet lamp; (3) flipusha — inverted table;
The process of manufacture of items
The pink lamp «Gofrush» is the object from which it all began. Initially, it consisted of five corrugated pipes, and then it became a single tube outlet lamp in the process of modification, allowing for variations in color and flower shape.
