What is a Digital Presence
● Digital presence is a dynamic digital environment that compiles all project information and reflects its evolution.
● This space helps showcase the project, engage with the audience, and build a professional community around it.
Digital Portfolio becomes not just a way to present a project in a single long-form article, but a method to professionally develop and package a project and launch it on a media platform with a live and engaged audience.
Website → provides information about the organization.
Portfolio → showcases work.
Landing Page → solves a specific communication task.
Digital Presence → can bring all of this together in a single system.
Why You Need a Digital Presence
● Digital representation helps not just to «show a part of the project, ” but to demonstrate the entire lifecycle of the project and your work, making it visible within the entrepreneurial industry and accessible to others.
● This is especially important if the project is intended to grow further: to participate in competitions, attract partners, find an audience, assemble a team, or become part of a professional portfolio.
Through a digital presence, you can:01. Organize a project in a dedicated space and showcase all its aspects: concept, participants, development process, and outcomes.02. Give users the ability to further engage with your project: subscribe, read, view, purchase, or contact the team.03. Develop your project into a full-fledged startup: participate in competitions, attract partners, find an audience, and build a team.
Scenario: You are working on an educational project. The long read is available after the presentation, and the digital portfolio remains accessible after the presentation: a person can return to it to study the team, view the product, navigate to other materials, or contact you.
Digital representation allows you to showcase not only the final visual outcome, but also the project’s context, research, process, authorial perspective, and connections to other works.
Example of Digital Representation
Where to Start?
First, determine the object you want to represent, not the appearance of the representation itself.
Digital representation can be created for:
— a startup; — a brand; — an educational project; — research; — a student team; — a lab; — an event; — an exhibition; — a product; — a social initiative; — a creative project; — personal professional practice.
Object → Classroom → Action.
What am I presenting?
To whom?
What should the viewer do after seeing it?
What to prepare before starting
It has become clear that a digital portfolio is not a standalone platform, but rather a convergence point of several platforms within a digital ecosystem. You can aggregate all your projects from various platforms for your future portfolio.
The digital portfolio can simultaneously feature: HSE Space longreads, articles from Media, Pro Design presentations, educational materials, and research.
Building our presence on the platform
Creation (Variant 1)
Via the mediiia.com page ↓ Click «Become a Resident» ↓ You will be taken to the page for setting up your digital representation.
Creation (Version 2)
Log in to your account at mediiia.com ↓ Click the «Digital Profile» button ↓ You will also be taken to the digital profile creation settings page
Creation (Option 3: for thesis projects only!)
Via a dedicated page for thesis projects for thesis projects ↓ Click the «Add Thesis» button ↓ You will also be taken to the page for setting up your digital presence
Обзор страницы создания
Step 1. Determine the platform and representation type
● Choosing a platform determines which thematic area of the ecosystem your residency will be presented in and which audience will find you. Each platform has a detailed description to help you choose the correct one.● The type of representation you choose is clearly stated, so you should not have any issues with the selection. The list of representation types changes depending on the selected platform.● If you want to propose your own type of representation, you can do so through your curator.
