/idea description
The bag conveys the atmosphere of mobility and constant motion that is inherent to dancers. Unlike static wardrobe items, this spacious tote is designed for travel—it accompanies the participant from their hometown to Nizhny Novgorod for a camp or a championship. The graphic composition on the bag is built on contrast: the accessory’s rigid base shape juxtaposed with bright, dynamic branding elements (the signature deer breaking the frame). This is a utilitarian object that underscores the owner’s status («one of us») and functions as a mobile advertisement across any city the dancer travels to.
An example of how the photograph appears in context (AI-generated)
/description
Image: A spacious black faux leather duffel (Weekender). Centered is a voluminous neon inscription, «VOLGACHAMP24, ” rendered in a „digital rain“ style. Above it is a neon-green outline of the signature deer logo. On the sides are metal rings and a leather tag with embossing. Design: UV printing on the faux leather, creating a glowing effect. Dimensions: 50×30×25 cm (carry-on format). Color Palette: Deep black, toxic neon green, silver hardware. Construction: Dense faux leather, two leather handles, a removable adjustable strap, and a hidden zipper pocket on the side.
Example of how photography looks in an environment (AI-generated)
/link to diploma
Thesis Topic — Rebranding the VolgaChamp dance project. The work explores the brand not only through conventional digital channels but also through physical merchandise. A large duffel bag becomes a symbol of «dance tourism» and participant mobility: it is not just an accessory, but an indispensable attribute for trips to camps and championships, embodying the scale of the project’s ecosystem and uniting participants in a cohesive community.
