AI helps you see the potential of a space even before you spend money or make any changes.

«MY SPACE» is a media platform for young people living in rented apartments, rooms, or dormitories who want to make their space comfortable and visually personal without investing in a full renovation.

The main goal of the media is to show that temporary housing does not have to feel «foreign.»

We help people make interior design decisions within real limitations: a small budget, a ban on renovations, limited square footage, old furniture, shared living arrangements, and the necessity of eventually packing and moving everything. AI is used as a personalization tool: based on a photo or floor plan, users can receive options for zoning, color schemes, storage, and decor.

Segment
Interior Design + Lifestyle

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Niche Topic
Furnishing Temporary Housing Without Major Renovation
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CORE CONTENT PILLARS

01 — Space

Zoning, storage, lighting, small rooms, dormitories.

02 — No Renovation

Solutions that can be disassembled, moved, or taken with you.

03 — Budget

What is truly worth buying and where you can save.

04 — Real-Life Scenarios

«Living with a roommate,» «Working from home,» «I have 12 sq m,» «The landlord doesn’t allow anything.»

05 — AI Tools

Most interior media showcases a finished result—a beautiful apartment, a complete renovation, and an interior that can only be realized if you own a home and have the appropriate budget. However, a young renter faces a different situation: the space already exists, walls and layout cannot be changed, and the furniture often belongs to previous occupants. The problem isn’t a lack of ideas; it’s that most interior recommendations fail to account for the constraints of temporary living. This is exactly where the «YOUR SPACE» niche is built.

How Were Competitors Selected?

Competitors were chosen based on four main criteria:
1. Thematic Alignment — interior design, housing, rentals, and furnishings.
2. Audience Alignment — young residents of major cities.
3. Attention Competition — websites, Telegram, video, and visual platforms.
4. Content Format — articles, compilations, case studies, tips, and visual materials.

Additionally, the Tone of Voice, visual presentation, and methods of audience engagement were analyzed.

Topics: interior design, renovation, furniture, decor

Strengths:
• vast amount of visual content;
• real-world projects;
• articles and videos;
• product catalog;
• wide variety of formats.

Weakness compared to «THE OWN PLACE»:

broad scope → not exclusively focused on temporary housing.

INMYROOM combines a magazine, an interior catalog, merchandise, and professional solutions. The site features content on studios of 20–30 sq. meters and small-sized apartments.

Topic: Interior design, design, renovation, architecture

Strengths:
• A large volume of practical tips;
• Curated collections;
• Articles on small apartments;
• Expert content.

Weakness:
It is focused on interior design in general rather than on the tenant’s lifestyle. Roomble features dedicated content on small apartments, budget interior updates, and low-investment solutions.

Topic: Housing, Rentals, Real Estate

Strengths:
• Direct engagement with renters;
• Practical content;
• Materials focused on rental housing;
• Connection to real-world rental situations.

Weakness:
Interior design here is part of the real estate theme, not a standalone core of the media.
Yandex Real Estate has content on how to decorate a rental apartment without renovations, what furniture to choose for renting, and how to make temporary housing cozier.

01 Pinterest

People go there for:

• visual inspiration; • ideas; • references; • interior collections.

The problem: Pinterest shows how beautiful things are, but it doesn’t always explain how to adapt that to a specific room and rental constraints.

02 YouTube / Rutube

Competitors include:

• Room tours; • DIY projects; • Home renovations; • Small apartment showcases.

For instance, INMYROOM develops dedicated video content featuring room tours of small apartments. The advantage is emotional resonance and authentic stories. The drawback is the difficulty in quickly finding a specific solution for one’s own situation.

03 The Village

The Village has a dedicated vertical covering interior design, presented in a «Design Hack» format: materials focusing on small apartments, rentals, decor, and practical interior solutions.

Advantage: The lifestyle approach and urban context.
Disadvantage: Interior design is just one of many topics covered by the media.

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Real Estate Rental Services