Lenticular postcards about the first impression and what doesn’t fit in an avatar.
First impressions online begin with an avatar—a single photo the person chose themselves. We glance at it for a couple of seconds and immediately start making judgments. Habits, mood, or how a person laughs or remains silent—those aspects remain outside the frame.
Концепция
«Second Look» — a postcard series exploring how a person appears differently in profile versus everyday life.
On each postcard, the same character appears twice. The second appearance reveals subtle details that were absent in the photograph.
Production: From image to object
Medium: Lenticular postcard.
Format: A5, 148 × 210 mm, portrait.
Effect: Two images switch when tilted.
Front side: Two separate frames, RGB, Adobe RGB (1998), TIFF or PNG, 300 dpi or higher.
Back side: Static layout in CMYK.
Pre-press preparation: 5 mm bleed, important elements not near the edge, preview of frame change, editable source files.
