— what сan u do?

— i design typographic and identity systems
for brands, cultural projects and editorial teams,
so that an idea holds across formats

1 year 3 months in fashion retail at irnby · 9 months at irnby training club
hse art and design school, typography track

— design a bilingual catalogue for an artist
who builds miniature rooms at 1:7

— ok, every page and image follows the same 1:7 ratio,
so the book echoes the work

my part: concept, layout and printing

— make one calendar that works across
nine countries and time zones

— ok, a base structure with translucent coloured sheets on top;
each sheet highlights a region or time zone

my role: concept, layout and printing

— so, typography gives you peace with its structure-first logic?

— but i can be chaotic for a good cause!..

— show the place as a cosy family home,
not only an avant-garde landmark

— an identity built from intersecting circles,
the geometry behind the building, applied to deliverables

my part: concept, identity and applications

— design the identity and packaging for sleep inhalers
inspired by traditional remedies

— one triangle shape, both a clock hand and a detail
of Tatar ornament, used on the logo, the pattern and the object

my part: concept, identity and packaging

— so, when your ideas meet the commercial world,
they don’t dissapear?

— yes, they evolve!..

— give each drop and special project its own look
while keeping IRNBY recognisable

— ok, a separate system per drop on a shared
color+typography base

my part: layout, type and collaging

— make packaging part of the brand’s visual language

— ok, the body, irnby’s core motif, becomes the medium on bags
and trays instead of an illustration

my part: concept and design

this is a demo version of my portfolio:
the full one has more projects and process