At the core of the concept lies one of the main motifs of David Fincher’s film «Zodiac"—deciphering the enigmatic messages of the serial killer. Ciphers become a crucial element of the investigation, transforming the viewer into a detective attempting to unravel the hidden meaning of the symbols.
For the postcard, the lenticular effect «Switch — 2 Frames» was chosen, which allows switching between two images when the viewing angle is changed.
Concept
The first frame presents an encrypted Zodiac message, composed of distinctive graphic symbols. The second frame displays the deciphered word, revealing the hidden message behind the symbols.
postcard assets
Thus, the angle of the postcard becomes a metaphor for the investigation process: the viewer performs an action themselves, which transforms the mysterious cipher into legible text.
Lenticular printing allows you not just to display two images, but to convey the very moment of revelation. Because of this, the postcard becomes an interactive object, and the chosen technology is directly connected to the plot and atmosphere of the film.
On the back of the postcard is the phrase, «Will you be able to crack the Zodiac cipher?», which hints to the owner about the film’s plot.
Dimensions
Two layouts in A5 format—148 × 210 mm—were prepared.
