Concept
Socks carry the project’s idea from the virtual space into daily life. The service makes getting started simple and intuitive, and the socks serve as a daily reminder every morning when you put them on. The text «I DON’T WANT TO BUT I HAVE TO» at the top honestly reflects the internal struggle before starting the day, while the character positioned beneath it becomes a silent companion, supporting you in this small, daily battle.

Original size 1597x1101

Original size 1140x1600
Original size 1056x662
Original size 1017x672




