The project is a line of merchandise and souvenirs for the Elizavetinsk Children’s Hospice. The core idea is to create a bright and benevolent visual identity that tells the story of the hospice through care, warmth, and the joy of life, without referencing medical themes or pity.
The graphic design is based on uplifting and benevolent slogans that convey a positive spirit. Sketch illustrations, reminiscent of children’s drawings, are casually overlaid on the text. Their freehand style lends immediacy and lightness to the design. A vibrant color palette reinforces the overall mood, making the merchandise eye-catching and expressive.
Separate fabric patches are provided for displaying the hospice logo on textile products. This approach allows the brand symbol to be neatly integrated into the product design while preserving the integrity of the graphic presentation.
The hospice logo organically fits into the overall merchandise aesthetic. Its character and color scheme complement the illustrations and vibrant palette, allowing the brand symbol to become a natural part of the project’s visual system.
