Cover Design Goal: To clearly articulate the problem that the presentation will propose a solution for.
Frame the topic as a problem that requires a choice or a decision.
The question format or a brief, managerial statement works best.
The cover must make it clear what decision needs to be made.
Step 2. The Problem
Опишите ситуацию и объясните, почему выбор вообще требуется
Define the initial situation and the reason necessitating a choice. Illustrate the constraints, risks, or contradictions that cannot be ignored.
The audience must agree that a decision is genuinely required.
Step 3. Criteria
Задайте прозрачные правила, по которым будет происходить выбор
Define the parameters by which the options will be compared. Explain why these specific criteria were chosen and how they relate to the task. Transparent evaluation rules increase trust in the final selection.
Step 4. Selection
Покажите доступные варианты и сопоставьте их по критериям
Present the options in a unified format so they can be fairly compared. Use consistent description parameters and comparable metrics. Avoid hidden advantages—the comparison logic must be transparent.
Step 5. Rationale
Объясните логику итогового решения
Show how the selected option meets the specified criteria and what its advantages are.
Don’t just highlight strengths—include limitations as well; this builds trust.
The logic of the solution should read as a sequential conclusion, not as an opinion.
Step 6. Final
Зафиксируйте выбор и следующий шаг
Formulate the final selection concisely and unambiguously so that it can be recorded as a decision.
Show what actions this leads to next.
The final screen must close the choice question and transition the conversation to implementation.
